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Advanced Language Elective in Cape Town, South Africa: 4 August ’13


Russell de la Porte will present the Advanced Language Elective on 4 August ’13 in Cape Town, South Africa. 

This elective equips participants with an advanced knowledge of the English language. It is aimed at both writers and copy-editors. It adds a level skill that will enable writers and editors to communicate confidently and effectively with their audiences. 

Completion of the Core Copyediting Course is a prerequisite for the Advanced Language Elective. 

For more information, visit www.writeart.com/courses. To make a booking, please email info@writeart.com or call Russell de la Porte on +2782 300 0993. 

Core Copy-editing and Proofreading Course in Cape Town, South Africa: 2-3 August ’13

Russell de la Porte will present the Core Copyediting and Proofreading Course (with Emphasis on Electronic Document Editing) on 2-3 September 2013 in Cape Town, South Africa.

This will be followed by the Advanced Language Elective on 4 September 2013, also in Cape Town, South Africa.

More info

The Core Copyediting Course is aimed at those who want to work as copy-editors or whose work already involves editing documents and publications.

It gives the background to professional copy-editing, explains how to use word processing software to edit, familiarises participants with the necessary tools and resources, and establishes a comprehensive framework for English grammar and punctuation, providing you with a system for developing your expertise in this area.

If you want to launch your career as a freelance copy-editor, this course will equip you with the tools to do so.

Completion of the Core Copyediting Course is a prerequisite for the Advanced Language Elective.

For more information, visit www.writeart.com/courses. To make a booking, please email info@writeart.com or call Russell de la Porte on +2782 300 0993.

Core Copyediting and Proofreading Course and Advanced Language Elective in Cape Town, South Africa: 22-24 July ’13

Russell de la Porte will present the Core Copyediting and Proofreading Course (with Emphasis on Electronic Document Editing) on 22-23 July 2013 in Cape Town, South Africa.

This will be followed by the Advanced Language Elective on 24 July 2013, also in Cape Town, South Africa.

More info

The Core Copyediting Course is aimed at those who want to work as copy-editors or whose work already involves editing documents and publications.

It gives the background to professional copy-editing, explains how to use word processing software to edit, familiarises participants with the necessary tools and resources, and establishes a comprehensive framework for English grammar and punctuation, providing you with a system for developing your expertise in this area.

If you want to launch your career as a freelance copy-editor, this course will equip you with the tools to do so.

Completion of the Core Copyediting Course is a prerequisite for the Advanced Language Elective, which equips course participants with an advanced knowledge of the English language. This elective will add a layer of skill that will elevate your professional value. 
For more information, visit www.writeart.com/courses. To make a booking, please email info@writeart.com or call Russell de la Porte on +2782 300 0993.

Why words matter

Most companies would not imagine designing (or redesigning) their logo without the help of an adept visual communicator, in other words, a graphic designer. They consider the visual aspects of their brands important enough to be placed in the hands of professionals. And once their logo has been designed, most companies insist on using it consistently in all of their communications. After all, this consistency signifies continuity, reliability, trustworthiness. People judge on appearances, but they also judge on the ability to match appearances. Image and substance must match; the two are the ingredients of marketing success.  
 
If this is the approach taken by most companies to their visual messages, why not take the same approach to their verbal messages? If it is true that the verbal aspects of our brands, our communications, have the same impact on our markets, why not place these in the hands of professionals too? And who are these professionals?
 
They are professional writers and copy-editors. Writers produce the verbal messages that appeal to target markets: good writers engage and retain readers. But unless they are also skilled copy-editors, they may not produce copy that is linguistically and stylistically aligned with the brand: there may be errors,inconsistencies, which will counter the message of continuity and reliability that the brand guardians wish to convey.


To produce brand-aligned copy, both professional writers and copy-editors are needed. And while there are those who combine these roles with ease, this may not always be the case, be this the consequence of choice or ability. Copy-editing, you see, involves the ability to engage at a deep level with a text, often for long, lonely periods – and often with deadlines looming. This is exacting work. 


Whether your brand is a personal one or that of your company, it – you – will be judged by your writing. Your intelligence, your creativity, your ability will be judged by your writing: well written texts promote respect for the perceived author’s ideas, products and services. Unfortunately, the opposite also applies.    
 
So you could have your copy professionally written and copy-edited by a company, freelancer, or in-house staff member, or you could acquire these skills yourself – or you could combine these roles. But just as you would not wear a crumpled, ill-fitting suit to a gala dinner in your honour, do not risk your reputation by packaging it badly – in poorly written, unedited copy.


By Russell de la Porte
web:
www.writeart.com

email: russell@writeart.com

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